Blog like a brand


Imagine going into a shop. This shop is like many on the high street and the surrounding areas, but there is something about it that catches your eye. You go in and you come across the most amazing sales assistant, who tells you in detail, everything that you need to know. You decide to purchase a product and right when you go to the till, the assistant suddenly breaks into gratitude and exclaims, “Wow, thank you so much! I am so thankful that you are actually purchasing from here!”

At first you might think what a friendly person. But then you could question, why are they so grateful? Are the items not very good or do people not come here often?

This is what bloggers do on a continuous basis. If you are not a full-time, successfully earning one, you are expected to be grateful at any given opportunity of freebies or exposure.

Being a blogger is technically not hard. In the same way, that I can charge someone for makeup and call myself a makeup artist or write a book that sells 2 copies and call myself a writer. What is tough is being classified as good. Not every successful blogger is necessarily good – personal opinion, but they have posts that are of value.

Recently I have worked with a couple of brands for the first-time and to say that I was excited – is an understatement. I felt so humbled and appreciative. I noticed that they however, remained calm. Even when I offered to do more – I am very happy with the products, they were very casual. To me, I interpret this as them being confident and proud enough of what they sell, to recognise that the benefit was mutual.

As satisfied as I am with my blog, there is a niggling of doubt that surfaces. I do not acknowledge at times the value of the site that I have invested hours into building. Whilst I am not reporting on headline journalism or writing a piece undercover, I am the creator of a hub that is exposed to a daily audience and I have built up a relatively well social-media influence.

Instead of waiting and hoping that I can one day make a profit or collaborate, I should be progressing and strategically promoting, believing positively that I have something worth substance. Instead of writing disclaimers every time I make a point (I was close to writing that I am not a professional blogger etc), I should be confident enough to trust that my words will make an impact regardless.

In the same way that there are thousands of companies worldwide, there are tons of bloggers. This does not mean that you have to compare yourself and become caught up in what others are doing. This should mean that you are aware of the market, yet you have found your own unique selling-point and you have forged a place in the competition.

If you feel that you are no different, how can you convince an audience that they should come to you? If you are not satisfied with your work, how can you expect a reader to stay committed? If there is one thing that I had learnt when freelancing as an MUA, is that the world owes you nothing. It did not matter that I went to a fantastic beauty school, assisted with celebrity artists or have my own IMDB credits, if I did not tell myself that I was the best and promoted myself as so, somebody else would have.


I do not believe this is about arrogance. I am not suggesting that you live in a bubble of your own hype on a pedestal. But if someone invests their time, money or skill towards you, you want them to feel that it is profitable. Equally, if someone asks you to do something such as promote with your blog, you need to interrogate the relevance. I have been published as a writer internationally and across websites and digital magazines. I had a publisher trying to sell me the idea of writing for free in exchange for exposure. This would have been fantastic, however I realised that they are brand new and I in fact have a higher viewing figure. I had to be honest with myself on whether this would help me in any way. Writing for free should either lead you to worthwhile exposure or credibility.

It is a talent that people take for granted. Brands do not take their products for granted. They work hard and source experts to figure out who they want to connect with and although kind, they have a business mind. They work on their weaknesses, they declare their strengths and they will not be at your mercy simply because you decided to work with them.

As for my little disclaimer, I was tempted to begin this with an explanation that I only started my blog this year, I am not a powerful influencer and I have never been in charge of a brand. Nonetheless, I have significantly increased my stats, I have had experience in marketing myself and I have built up a mini online blog/website which rises in popularity with each month.

Family do not get blogging, your friends do not get blogging and the industry has the advantage. It is up to us as bloggers, to work with those who we like and to not sell ourselves short.

How confident are you about your blog? Do you ever experience a feeling that you need to do more? 

28 thoughts on “Blog like a brand

  1. I get really worried that I’m not putting the right content all the time. Also sometimes I feel like my blog post can look so much better and more “professional”, even though I spend a lot of time putting everything the way I want it. I’m happy with my blog right now, but I want it to look really professional and I can only get that when I go self hosted, so that’s my next plan. xx

    Liked by 2 people

    • My plan is to go self-hosted by the end of the year. I understand what you mean, I can be very critical and I always think that someone else’s blog looks better or mine is not professional. But I am trying to teach myself that I do have readers and I must be doing something right.
      You have a very popular blog and so you should be very happy with it. 🙂 I am sure it will look amazing once you go self-hosted. xx

      Liked by 2 people

  2. Thank you for posting this, Laura. This really opened my eyes and made me think about some things differently. My blog is really new, too, and sometimes I lack confidence in the work that I do. I try to show myself as a professional and someone whose blog and work is to be taken seriously, but sometimes I do doubt myself. I definitely want to increase my skills and my confidence to better portray these goals. But I still want to remain humble and kind, too. That’s one thing I like about the blogging community, a lot of people are kind, or at least, the overall majority are. Anyways, thanks for posting and hope to hear more on the subject from you!


    Liked by 1 person

    • I think all bloggers are really worried or afraid about not looking kind or humble. Which is why I think so many put in disclaimers and feel that they have to really explain themselves.
      But I think we need to trust in our personalities and realise that if we are nice people, we can portray that with our words. Professional to me is someone who can talk confidently about their work without bragging or being overly declarative.
      What I really wanted to emphasise with this post, is that we should be proud of the success of our blogs. We should not be insecure about them, otherwise people can take advantage. Especially other bloggers!
      You have a great blog and with each month, you will learn new skills and become more confident. You should not doubt yourself. x

      Liked by 1 person

      • Thank you for elaborating on that 🙂 I totally agree with all of your points, and I appreciate your perspective ❤ as well as your kind words, thank you 🙂 xx

        Liked by 1 person

  3. As always, your post got me to thinking. There are so many talented bloggers out there that are willing to work for free because these companies have the upper hand. I can’t wait for the day where it is the norm for a company to pay us for our services. Like you said, people read and interact with our content, and thus making ourselves extremely valuable. The fact that we have to be surprised if people want to pay us without a fight, is a little sad. We have to be confident and proud of the brand we are building for ourselves xxx

    Melina |

    Liked by 1 person

    • The thing is as well, if someone goes to your blog wanting to collaborate, they are going to you because they know that you are valuable. So unless you find it equally beneficial, it is not worth doing. But I think many bloggers feel that they need to accept anything and everything.
      It happens to writers as well. Anything creative, people can take advantage. It is almost assumed that unless you have studied and have an ‘intellectual’ career, you should always be honoured to work for free. Like somehow your skills are less useful.
      It is quite sad about the industry and people that are not getting paid, might believe that maybe they are not good enough. As you said, we have to be confident and proud of the brand that we are building for ourselves. xxx

      Liked by 1 person

  4. Hey Laura, such a lovely article. I have been missing in action for almost 2 months due to health reasons, and must have missed such amazing posts from you. Looking forward to reading all of them 😊 you definitely should take pride in creating and maintaining this wonderful blog of yours. I know that quality always wins and have no doubt that your blog will continue to achieve all the milestones that you want to achieve.
    Lots of love,

    Liked by 1 person

  5. Brilliant post again, thank you so much for this Laura 🙂 I’ve seen you go from strength to strength on here and whilst you started at a really good level, your posts just keep getting better and better 😛 It’s really made me think about my blog a lot so thank you so much 🙂 xx

    Liked by 1 person

    • Thank you!!! Actually, the first couple of months, I could barely get a like or comment. It was during the last few months, that I suddenly created a following.
      It means everything for you to say that my posts are getting better. I do worry about one day not being able to keep up the content or what not, but we have to go with our gut feelings!
      Equally I love your posts and always want to read them when I see them on the reader. xx

      Liked by 1 person

      • You’re very welcome! 🙂 I can’t believe that at all! You always have lots of stuff to post about and I bet you will continue to 🙂 Exactly! Post about the things you enjoy the most and everything will come naturally 😛 and thank you so much for your lovely comments still! xx

        Liked by 1 person

    • Thank you!! It took me 2 months of posting daily and being lucky if someone actually commented. My advice is to constantly put yourself out there. Focus more on gaining connections instead of what you are posting. Eventually, people will take interest.


  6. Such an enlightening, positive post!
    I have previously doubted myself many times, and actually, not too long ago. Now I’m on a positive streak again, I feel more free to blog the things that I truly care about and if my readers are true, they will follow too! I got too caught up before on problems that are not really problems, such as blogging consistently, having a blogging schedule, getting self-hosted even (I’ve dropped that idea now, it’s just not worth the hassle!) and I guess, being good enough. But we have to ask ourselves, if we think we’re not good enough, then why do we continue to blog? Next time I feel bad, I will definitely think about your post. 🙂

    Liked by 1 person

    • I used to worry about blogging schedules and being consistent, but I gave up on that and it don’t think it has affected my following. I think it is more to do with finding a good average. So if you go from posting everyday to then once a week, that can be frustrating. But if you go from everyday to 5 days, or 4 days to 3 etc, I don’t think it is a problem.
      I have doubted myself and being a perfectionist, I always seem to think that something is missing. But I realised that blogging is far more complicated than what people give it credit for. We are basically playing editor, writer, marketer and promoter all in one. I think you do have to stay true to what you care about so that you are happy with your content. When you have self-doubt, just remember that it’s normal and you can work on anything that is bothering you.

      Liked by 1 person

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