How do you become an individual in a world of copycats?


I knew I took a risk when I created Lauzies Lifestyle. I wanted it to be a lifestyle account that makes a person think – maybe about more than their next purchase. As I sectioned each idea into a category, I remember my creativity buzzing like a bee with honey. There was so much to share and bundles to plan; even though establishing a blog is now as ancient in the digital world as building a brick wall.

There is nothing unique in submitting your words to a blog. It is time-consuming, tiring; you put your whole heart out there and you do not always receive the ‘I love you too’.

The same awards, the same tags and similar reviews; individualism online is a rare breed. I can close my eyes and picture my social-media news feed. There will be perfectly filtered selfies, smoothies bursting with fruit towers – so high that you wonder if you could drink it, symmetrical eyebrows, abs; a person facing the sun with their backs turned to the camera.

I compete with myself everyday to stay true to who I am and one day hope that I can leave a footprint that is not identical. I do not protest that I never follow the crowd.

They say that the best ideas are the ones that come from another; there is no shame in finding your originality through a different inspirational source. But through everyone’s similarity, there has to be something that makes us stand out.


First and foremost – do not copy
What is copying today? Of course if you post a beauty tutorial or share blogging tips, you cannot be surprised that a follower of yours has also done the same. To me, copying is taking something specific.

A few weeks back, I published a piece which I had not seen on my reader before and changed the layout of my photos. The very next day, I see a post with the same title, the same introduction and the same type of images – only they wrote that they had thought of it.

It was not an exact copy where I could email and say – hey, you have stolen my work. It was a repeat on creativity which I worked hard to brainstorm.

This is a complex subject in one sense, because who is to say that the person even read your words? You might be convinced that they have duplicated, when really your brains have conjured up likeness.

Nevertheless, if you know deep down that your writing is influenced, just add a quick sentence of mention in your post – include a link/tag. The blogger will be extremely flattered, they will probably read and comment, plus it can help with your SEO. I will personally become more aware of this when I write.

Ensure you show your personality
Everyone loves a read on good advice. Be that as it may, frequently I encounter tips suggesting that you drink more water, find out your skin type, write things down or do a workout.

How do you make that different?

Insert an anecdote; give an example. If you are going to advise that I take a bath to help relax, tell me what bubble bath to use or put a fact on the ideal temperature. This to me is what makes a person emerge. With these distinct traits, you can become memorable and that can generate an increase in views and followers.


Don’t be afraid to have an opinion
There are countless disclaimers out there and my theory is; people are afraid of judgement. We worry that viewers may believe that we are arrogant and perhaps a know-it-all.

I myself am blunt in life and I routinely wonder if that translates to rude online.

I regard it as interesting however, when I read an unashamed attitude. It is important to not worry about disagreement, as it will forever occur naturally. On the other hand, there is a well-defined line between writing about what expresses you and being plain negative.

Occasionally go against the grain
When I produced “Why do we not accept that all sexual assault is wrong?” two days ago, I was aware that it refers to a controversial topic. And I knew that the reaction would alter from a fashion or fitness post.

Despite receiving less likes and comments than usual, it gained the highest views. It has already gone on to be in my top most viewed, therefore I consider this article change to have paid off. Whilst it is significant to have familiarity, switching things up every now and again, keeps your blog feeling fresh.

On a side-note, if you read: The lost value of a photo, you will be aware that I am experimenting with trying to look less ‘posey’ in images. I figured you just need to not know that someone is capturing your photo.

What do you do, to try to be an individual? 

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33 thoughts on “How do you become an individual in a world of copycats?

  1. Very well written dear. I’m sorry that someone used your blog post to make their own, I feel like that is just so disrespectful. I had some experience where people legit stole my photos from instagram and it’s not like you can do anything about it. xx

    Liked by 2 people

    • Thank you!!
      I think with photos you can report it to Instagram if they upload yours on to their account, but I am not sure how it works in terms of other sites. What I find the weirdest, is people who try to pretend to be you. I saw on Instagram, one girl wrote a caption about how this other girl in another country, had stolen all of her images and pretended to be her. When the girl realised and called her out for it, the other girl blocked her and went private. I guess the downside of blogging, social-media and the internet right. xx

      Liked by 1 person

      • It is so sad that is still happening, you can’t really do a lot. It takes so long for any social media sites to make a change, you can report, but you usually wait for weeks that they do something about it. I hope we won’t have those problems any more, but it is hardly to believe. xx

        Liked by 1 person

        • That is a really valid point actually. Social media sites can take ages to respond. At least with WordPress, you can chat to someone instantly.
          I think it will continue to happen, but all we can ask is that response improves and maybe a better way to deal with the issue. xx

          Liked by 1 person

        • Oh lord, I have no idea how I would react if someone stole my photos let alone pretended to BE me!! I had never even thought about this!! I sometimes add a watermark text to my photos but not all of them and this can be cropped out! It really does make you think what to share and how far to go with your blog! Great Post Laura! Thanks for sharing xxx

          Liked by 2 people

        • It is really scary because I think how do you know? The person who realised that someone was trying to be her online, had a huge Instagram following, so it was easy for her followers to realise.
          You think how many dating sites there are and twitter accounts or even people just taking your image and going on whats’app. I try not to think about it too much though but I do try to keep some personal things about me offline. xxx

          Liked by 1 person

        • Oh for sure!! With all the access people have now a days it really is just a few clicks of a button!! It makes you stop and think about what you share! Great post and food for thought my love xxx

          Liked by 1 person

  2. You know a post is very well written when it makes you think, and that is exactly what this post made me do!
    I often struggle with how to be unique in my posts and I really like the part you wrote about showing your personality and I definitely want to incorporate that more in to my content, at the end of the day that is what will attract people to you- your uniqueness! Great post xx

    Liked by 1 person

    • Thank you!! I think your posts show your personality more than you realise.
      Sometimes when I read things, they are so straightforward that I think – this could be from anywhere? Kind of like comments that are really simple.
      I am sure you will find a way to incorporate more of your personality but you are doing a great job as it is! xx

      Liked by 1 person

  3. Your thoughts are so well written as always! I realize that while there are so many people that are similar to each other in the blogging world, so many people want to make an impact in the world. I for one would love to make a change in someone’s life! I try so hard to stay true to myself and write what I enjoy. Like you said, sometimes I get inspiration from others, but I never want to completely copy a idea. I like to be as original as I possibly can. Loved the post Lauzie xxx

    Melina | http://www.ivefoundwaldo.com

    Liked by 1 person

  4. Well spoken words! It’s rare that a blog post actually makes me think, and yours sure did…it’s like you put my thoughts into words! When online, I often come to struggle with finding my own self while being bombarded with photos that make me want to change, and be more like them? If that makes sense hahaah and in a way I feel like your article really helped! Thanks xo

    Liked by 1 person

  5. I experienced something similar and have seen it happen to other bloggers. It is annoying but it’s going to happen unfortunately. But to those that do it, it doesn’t help much when there are people who might notice and decide not to follow or continue to read the content. You can easily mention in a sentence where you got the idea from and will be more credible. There’s a difference between writing about things that are trending, and flat out taking someone’s idea. I like to add my own touch and personality to things but it’s a bit discouraging having to worry about if someone will take it and possibly get more credit. This was very well written Laura.

    Liked by 1 person

    • I understand what you mean. It is annoying when you write about something specific and do something unique and then a person just takes it. I understand when you read a post and become inspired, but then like we said you leave a link and a mention right.
      Bloggers need their own writing style anyway. If someone is taking things here and there, they will not have consistancy in their work.

      Liked by 1 person

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